You’ve probably seen animated explainer videos that promise to solve everyday problems — but end up feeling flat or predictable. That’s the challenge: how to capture attention and explain something practical without losing the viewer halfway through.

Because let’s be honest — nobody wants to spend their free time watching a video about a leaking pipe or a broken air conditioner in the middle of summer. If it doesn’t feel relevant, or if it lacks personality, viewers tune out.

Research from Wistia shows that videos about “problems” without entertainment or emotional context often struggle with retention — sometimes dropping below 40%.

That’s where storytelling makes all the difference. A well-structured narrative gives context, emotion, and rhythm to your message — turning information into something people feel, not just hear. You don’t need a complex script to do that, sometimes it’s about adding a relatable character, a simple conflict and resolution, or even visual metaphors that guide the viewer through the story.When motion graphics bring both clarity and a compelling story together, it keeps the audience curious and emotionally invested until the last frame.

Recently, I worked on a motion design for services project about plumbing issues. Instead of showing the usual water-splash chaos, we took a simpler, more creative route — using motion graphics animation to keep things light, unexpected, and engaging. You can check it out here:

I might not know the exact challenges your brand is facing, but I do know that video editing for brands and motion design can help turn even the most ordinary topics into something worth watching.