Have you ever noticed how a bunch of ads on their own rarely made an impact, until something like Times Square came along? Back then, we didn’t see people stopping to take photos in front of ordinary billboards.

Think of Times Square: flashing lights, moving ads, people stopping to watch. Now imagine a static billboard on a side street — easy to miss. That’s social media today: videos grab attention, stand out in feeds, and with over 80% of online traffic being video, they’re essential for brands to connect with audiences.

Video ads let you tell a story in seconds, communicate messages clearly, and drive better results. It’s not just about visibility — it’s about leaving an impression. On Facebook, video ads engage 48% of users, compared to 22% for static posts.

If you’re wondering how to make animated content work for your brand, here’s a quick checklist to guide you:

• ✅ Does the video capture attention in the first 3 seconds?

• ✅ Is your message clear and easy to understand without sound?

• ✅ Are animations reinforcing the idea rather than distracting from it?

• ✅ Is the content optimized for the platform’s format (e.g., square for Instagram, vertical for TikTok)?

• ✅ Does the video include a clear call-to-action?

I had these insights while working on a Facebook ad project, and it reminded me how important these details are.

If your brand is thinking about using video for social media — or wants to test new creative approaches — I’d be happy to help. Whether it’s ads, motion design, or editing, it would be a pleasure to contribute.