
In the United States, podcasts are already part of people’s routines. It’s common to listen while driving, doing everyday tasks, or during breaks. But now, something new is happening: podcasts are becoming audiovisual.
According to Edison Research, 73% of Americans aged 12 and up have listened to a podcast — and 51% have also watched a podcast video. In other words, video has become a key part of the experience.
Platforms like YouTube and Spotify are driving this shift. And with it, new opportunities for brands to communicate in a more engaging way.
A podcast episode can be more than just an audio conversation. With some visual and editorial choices, it can become powerful content for social media and video platforms.
Video podcast production is the process of visually adapting podcast content, including episode cuts, intros, trailers, or animations. That’s where solutions like these come in:
✅ Motion design for podcasts
✅ Podcast intro animation
✅ Podcast video editing
✅ Quick-cut edits for social media
✅ Title and transition design
✅ And adapting the original content into a compact format, tailored for social media and video platforms
Recently, I had the opportunity to produce a short trailer for a podcast by Saviynt. The goal was to spark curiosity and drive interest in this new communication format they’re launching.
It wasn’t just about editing clips. The process involved curating content, crafting the pacing, and designing a visual narrative that could resonate both with new viewers and those already familiar with the brand.
Check it out:
If your company already has a podcast, or is thinking about starting one, this is a great moment to explore its full visual potential.
If you ever need help with trailers, intros, animations, or social media edits, feel free to reach out. I’ll be happy to support your ideas.
2D explainers, 3D experiences, polished video edits.
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