
Think about Duolingo. It’s hard to picture the brand without remembering the little green owl.
That’s no accident. There’s a reason more and more brands are working with a character animation freelancer.
It’s not just about looking fun or modern — it’s about being clear, relatable, and easy to connect with.
Characters speak a language that goes beyond words. Even when they don’t talk at all.
With the right motion design services, a simple character can help:
And it doesn’t have to be a full-blown mascot.Sometimes a small 2D figure, used with consistency and purpose, already does the job.
Duo, Duolingo’s green owl, is more than just a mascot. He’s part of the brand’s tone, its identity, and even its humor.
He shows up in videos, memes, and push notifications — not just to be funny, but to create a kind of relationship with users.
Duolingo’s green owl — a character designed with motion graphics that became part of the brand’s voice.
Headspace took a different path. No big eyes, no talking — just soft shapes and quiet movement.
Their animated characters appear in guided meditations, explainer videos, and Netflix series. They’re not flashy. They’re thoughtful. And that says a lot.
Headspace’s animated visuals — created with support from motion design freelancers and 2D animation specialists.
Not really.
But when you want to:
...then yes, a character might help.Even a simple 2D animation made by a professional animation freelancer can do a great job — without taking over your whole brand.
Here are a few places where animated characters tend to work well:
Sources: Wyzowl, HubSpot, University of Minnesota.
I don’t think every brand needs a character.But when it fits — it can make a big difference.
Sometimes, a simple 2D animated figure is enough to express what your logo, text, or visuals can’t.
Want to see it in action?
Here’s a project I worked on for Champions-Group (Fetch a Tech), where animated pets helped represent their services in a more engaging, emotional way.
Characters don’t just explain, they connect.
And that’s where the real value lies.
If you’re working on a video project and want to explore how animation might help — feel free to reach out. No pressure, no pitches. Just an honest conversation about what could work for your brand.
2D explainers, 3D experiences, polished video edits.
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